This strategy generated $7million in revenue for my clients and will probably work for you too..
Gonna try and keep this short and informative as much as possible
I did a digital marketing project for a small medium enterprise that had a small online presence. So my job was to increase the amount of online leads they get.
First thing i did apart from creating a social media strategy and fixing their website funnels was starting a blog for them.
Basically this was a competitive industry that had very few thought leaders with authority online. I scanned the content online of competitors and realized how i can do things different.
Because there was not enough thought leaders with authority, it left the end consumer uneducated about the industry.
So what i did was i built a very strong client avatar and identified the key pain points of the end consumer. I then created a content strategy (series of blog topics) that solve this problem for the consumer with information education.
I probably published around 10 articles each around 1000-2000 words by also looking at seo key word trends what people were searching for.
Out of those 10 one of them really took off. It turned out that topic was the biggest pain point for customers and what they had been searching for online. And the article i wrote was seriously comprehensive step by step guide on how services in this industry work. I left nothing for thought, and didnt care about how long it would be because i knew the target client would value this.
Article ended up around 2700 words.
Because no one in the industry wanted to reveal how their internal systems work (ie keep customer in the dark and charge what they want) we were the only people who had revealed this info it became the top search result on google rank for those specific keywords.
What made this quicker was i took the article and posted it on social media and then ran ads to that piece of content. This brought tones of traffic and increased our google rank credibility
We started getting 1000s of organic traffic every month from google alone, let alone traffic from paid ads.
In the end of the article i just added a call to action related to the topic (ie find out more by speaking with our consultants)
That call to action link led to a lead capture form that gave them something in return like a quote Then from the quote they qualify the lead on a consultation call and close the deal
This translated to 1000s of leads and 100s of customers and millions of closed contracts over the course of few years.
Each year the revenue doubled and its still bringing leads till today.
I just keep advertising it on social and change the creative video or post but they still lead to the same article.
Feel free to ask me anything! P.S: if you want to gain exclusive access to this case study to see the actual content, click here
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